What is mission statement? A mission statement clearly explains what a product or company does now, who it serves, and the core value it offers. It focuses on the present. What we do now and why we exist. A sentence that explains the reason the product or company exists and the value it brings today. … Read more
What is digital product vision? Digital product vision is an inspiring and guiding statement that explains what your product should become in the future and why it exists. The vision steps away from daily tasks and focuses on the long-term value it will create. In other word, the big picture your product aims to reach … Read more
What is digital product strategy? Digital product strategy is the roadmap that defines why your digital product exists, who it creates value for, and how it will grow in the future. In simple terms, it’s the plan to deliver the right product to the right user at the right time. In other words, it’s about bringing the product … Read more
What is digital product backlog? The product backlog is a dynamic and living list that gathers all the tasks needed during the development of a digital product in one place. Each item in the backlog includes work descriptions, features, improvements, bug fixes, or technical tasks that contribute to the product’s growth. In other words, it … Read more
Turning a digital product idea into real impact is what every Product Manager (PM) aims for. Whether you’re just starting out or have years of experience, moving from an idea to launch (and beyond) can feel both exciting and overwhelming. This guide lays out a clear path for creating digital product strategies — from growing new ideas … Read more
Imagine running a digital product project without a clear strategy or plan. At first, everyone’s excited. Soon, different people start pulling the project in different directions. This is where the importance of strategy in digital product management shows itself. Teams add new features in the middle of sprints. Deadlines slip. The original vision gets lost … Read more